01
Forklifts
Electric and internal-combustion, from 3,000 to 100,000+ lbs. Parts and service run two to three times equipment sales, at strong margins.
The Workhorse
02
Reach Trucks
Electric trucks built for high, tight racking — 30 to 40 feet up. Lithium conversion and application engineering drive the business.
Narrow aisle specialists.
03
Pallet Jacks
The highest-volume product in the category, from simple manual units to powered riders. Lithium has reshaped the segment.
The volume mover
04
Scissor Lifts
Electric for indoors, rough-terrain for outdoors, 19 to 50 feet. The business is rental utilization.
Straight up platform access.
05
Boom Lifts
Height plus horizontal reach, 30 to 185+ feet. Day rates run several times a scissor lift.
reach up and over.
06
Telehandlers
Forklift capacity with crane-like reach. Attachments — buckets, platforms, jibs — double their usefulness.
The construction multi-tool.
07
Sweepers & Scrubbers
Walk-behind and ride-on cleaning machines, wet and dry. Consumables drive recurring revenue.
Industrial floor care.
08
Order Pickers
Lift the operator into the racking to pick by hand. Heavy use in e-commerce and parts distribution.
Vertical picking.
09
Tow Tractors
Tuggers that pull cart trains through airports, auto plants, and big distribution centers.
Horizontal hauling
10
Attachments
Clamps, side-shifters, and specialty tools. High-margin, and often the only source.
What makes the iron versatile.
